The Ideal Protein Protocol burns fat while supporting muscle and teaches dieters how to develop smarter eating habits and lifestyle choices so they can maintain a stable weight after dieting. Supporting muscle mass with high quality protein products is crucial as muscle is required to burn calories. If you lose muscle along with fat while dieting, a very common but often ignored consequence of many diet programs, you will have reduced your ability to burn adequate calories post-diet. Therefore, supporting muscle tissue, while burning fat is key to reducing the likelihood of you regaining your excess weight once dieting has ended. Additionally, phases 3 & 4 of our program concentrate on increasing your knowledge of smarter lifestyle choices and better eating habits so you are better able to sustain weight stabilization.